What’s behind the drive for Ulta Violet for homes?

January 25th 2018
By: Melanie Hollidge

Whether or not you are going to make any adjustments to your Chigwell, Loughton or Woodfood colour scheme you will have noticed there are high expectations for Pantone’s colour of the year. It will have to follow on from 2017's Greenery  and Ultra Violet is perhaps as unexpected a choice as it could be refreshing. 

Pantone Ultra Violet is, they say, a complex, celestial shade of purple, veering toward the cooler end of the colour spectrum. It brings to mind the vastness of the galaxy, harnessing the power of spirituality, and creative expression in all its forms, which does sound rather attractive.

Executive Director of the Pantone Colour Institute, Leatrice Eiseman, talked to  ELLEDecor.com about the inspirations behind this year's colour of choice. Purple has rich, transcendent associations, purples of every shade are deeply evocative she said.  “It's often associated with mindfulness practices, so it has that spiritual or mystical quality."

Historically purple has often been associated with royalty, wealth, complexity, craftsmanship, ecclesiastical power, and counterculturalism. It’s interesting that purple has a tendency to come into vogue at important turning points in history. 

Turbulent times can become a crucible for artistic expression, purple was a favourite colour of the Fauvists in the revolutionary first decade of the twentieth century, and had a revival with artists like Jimi Hendrix in the late 60s and early 70s. Ultra Violet, it speaks to the mutability of contemporary culture and might be a sign of a cultural renaissance who knows?